Strategy Basics for Business Owners
3 Levels of Strategy
There are three basic levels of business strategy:
| Corporate |
Defining what business the company is in
Setting the overall structure, systems and processes |
| Business Level |
Deciding how to compete
Identifying competitive advantage
Selecting key success factors |
Functional
(marketing, finance HR, operations, R&D) |
Coordination of company departments or areas to support achievement of business strategy and objectives. |
