Strategy Basics for Business Owners

Business Strategies

There are a number of generic strategies which can apply at the corporate or business level.


  • Concentration
  • Diversification
  • Divestiture
  • Vertical Integration
  • Joint Ventures
  • Liquidation

At the business level, three generic strategies are often favoured.

  • Cost Leadership
  • Differentiation
  • Focus

Small / medium sized businesses often do best with a strategy for differentiation (specialized) or focus (niche).

Benefits of having a Vector 17 Strategic Advisor